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Individual Project
MIT School of Design - University Project
3 months
3rd Year
Mar '22 - May '22
About THE MILKY WAY
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The Milky Way is a plant based milk brand which aims to provide a more healthier and nutritional alternative for normal milk.
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We also promise to make our product easily available in the local stores in order to reach a large consumer base since vegan milk is available in very few stores.
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Milky Way comes into help for not only those who are lactose intolerant but also to the people who have shifted to veganism.
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Wide range of flavors of milk to attract new cons
Mission
The Milky Way will aim to make plant based milk easily
accessible and affordable for everyone in India.
Vision
To make our planet a better place to live for us and the
animals by limiting down the dependency on animals agriculture.
Range of Products
Target Audience
Initially my target audience will be 18-60+ and later we plan on bringing products for children from the age of 6-18
Age 18-24
Age 24-40
Age 40+
College going students
Working class people
Older people/having health issues
User Persona
To understand my consumer base better I created user personas, these helped me to understand who I am designing for and their expectations and concerns
Mind Map
Keeping my brand in mind I came up with words related to/associated with Plant based milk in order to create a mind map, the most appropriate/closest words to my brand have been highlighted.
MoodBoard
Logo Explorations
Final Logo
Brand Color Scheme
Collaterals
That's all from my side
Thank you for checking this out
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